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Elevating digital education through personalising learning. We believe that learners and educators are able to achieve their personal best when they have access to opportunities. That’s why we are focused on scalable and data-driven solutions to improve education and training outcomes for learners and educators. We do not want to perpetuate the often publicised stigmas regarding poor performance associated with the education sector. Rather, we want to be a part of the solution.

Our mission is to improve access to quality education for students worldwide by offering a personalised, low-cost digital alternative to enable measurable educational outcomes.

IDEA’s content creates millions of threads of learner micro-data leading to compelling meta-data enabling us to constantly improve the digital content and boosting our ability to provide feedback on student progress and engagement.

Continuous educational and technology innovation guides us and our research into Artificial Intelligence (AI) and machine learning techniques further bolster what we can do to bring personalised education to students and educators internationally.

Who we are

IDEA is an innovative EdTech company that has created high quality, personalised digital education content and software for students and teachers globally.

IDEA has created interactive, data-driven, digital software, content and games for students and teachers covering all grades and localised to each national education market.

IDEA has developed a completely digital STEM program from Kindergarten to Grade 12 as well as teacher training courses and ICT skills development.

Partners & clients


Numeracy and Literacy
Science, English and Mathematics

IDEA’s primary school product includes avatar-led, numeracy and literacy program for Grades R-3 as well Science, English and Mathematics content for Grades 4-6. The literacy and numeracy modules use animated environments, adventures across Africa, interactive activities and simple stories to teach reading and writing. Grades 4-6 content has been written around the national syllabus requirements of six countries.

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*From R30 a topic


Science, English and Mathematics

IDEA’s Science, English and Mathematics content for Grades 7-12 integrates traditional e-learning content with formative assessments, filmed experiments, virtual laboratories, interactive 2D and 3D animations, diagrams, photographs, motion graphics and relevant case-studies.

*From R50 a topic

Teachers & Leaders

Professional Development

IDEA Teach Learning Modules are accredited professional development courses for teachers and leaders across East and South Africa. All courses are accredited with the South African Council of Education (SACE) for professional development points. The IDEA Teach digital products are founded on the latest in pedagogical theory and include practical tools and strategies for new teachers, expert educators and school leaders.

*From R200 a course

Teachers & Corporates

ICT Skills Development

IDEA ICT is an accredited solution for teachers, learners and corporate professionals. It has been created to be flexibly to be used on varying learner management systems and devices. This tool is efficient in building entry level, intermediate and advanced digital teaching and learning practices individuals in a 21st century classroom or corporate environment.

*From R60 a course

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corporate social investment

World Youth Education Trust is registered in the United Kingdom, Australia and Tanzania. The Foundation focuses on education and counseling to engage issues associated with youths in disadvantaged and post-conflict areas.

WYET Uganda’s focus is the support of former child soldiers between 14-25 years old in Northern Ugandan and surrounding regions. WYET Tanzania supports, educates and counsels disadvantaged children in Swahili and Masaai communities in Northern Tanzania.

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IDEA Digital Education offers self directed, self-paced, personalised digital learning products for students and teachers. The student centred courses are written for students who may or may not have a teacher present. Students and teachers are encouraged to transition to become independent, critical thinkers.